A strong freelancer profile is your introduction to clients. Include a professional headshot and a clear title (e.g. “Graphic Designer” or “Virtual Assistant”) that highlights your main skills. Write a concise overview (1–2 short paragraphs) explaining what you do and why clients should choose you. List your top skills and past experience so clients can immediately see your expertise. Upwork explains that a profile “highlights your skills, showcases your expertise, and helps clients understand what you offer”.

• Profile Photo: Use a clear, friendly headshot (no group photos). 
• Title/Tagline: Keep it short and keyword rich. For example, “WordPress Developer & Designer” informs clients at a glance. 
• Overview/Bio: Write a few sentences about your strengths and relevant experience. Focus on how you solve problems for clients. 
• Skills & Work Examples: Tag your primary skills and attach work samples. Even personal or practice projects can be included if you have no client work yet. A portfolio “gives potential clients a sample of your work” and can be tailored for each gig.

Your portfolio is your showcase. If you’re new, include personal or practice projects in areas you want to work in. For example, create a mock logo, a sample blog article, or a small web design. Make sure your best, most relevant projects are featured first. Potential clients will see your work before your resume, so focus on quality and relevance. Also consider a strong LinkedIn profile that links to your portfolio; clients often check LinkedIn for credibility. 

Beyond the basics, build a consistent personal brand. Use the same name/handle across platforms and write in a professional yet personable tone. A strong brand helps you stand out in a crowded market. As one guide notes, a clear personal brand “sets you apart from the competition by clearly communicating what makes you unique”. In short, put your best foot forward: complete all profile sections, highlight your skills with real examples, and present yourself professionally online.